plus through responsibility

Client: The Institute

Year: 2012

Description and solution:

On 15 of may takes place Noaptea Agentiilor, an anual event, the purpose of the event is to promote romanian creativity, to facilitate socializing with those who are passionate about publicity, and to allow the public to see their favourite agencies.

Noaptea Agentiilor will be transmited live for the second time with the help of Distinct's streaming. In this way, those who can't be present at the event will have the chance to participate via Internet.

The streaming service conceived by Distinct has the function of multi bitrate, this allows the stream to function at a optimum quality, adapting at the users bandwidth.

The system creted and implemented by Distinct benefits from a social video tagging function, this gives the user the chance to create and share his own viral sequence in a very easy way. With a simple click any user can select a sequence and send it in social media networks.

Regarding the fact most users will use mobile devices to acces the stream, Distinct made sure that the live aplication will work perfectly on all mobile devices, this way all the users will have freedom of motion, Noaptea Agentiilor being a very active event.

Among the posibility of social video tagging, the video player realised by Distinct will add colour through the customizable player.

The agencies that will participate this year are: 2 Parale, 2activePR, Arena Advertising Key, Chelgate Public Affairs & Public Relations, Cohn&Jansen JWT, DC Communication, Digital Star, Free Communication, G2 Romania, grupul Lowe, HIPPOS, iLeo, Infinit Solutions, Jazz, Leo Burnett&Target, pastel, Propaganda, Pygmalion - advertising facilitators, Saatchi & Saatchi Romania, Smart Corporation Group, The Geeks, Starcom MediaVest Group, The Practice and The Public Advisors.

Founded in 2001, Distinct Datacenter is one of the most important companies from Romania that offers datacenter services(dedicated servers, virtual servers, colocation, rackspace, cage) and also SaaS services(datastorage services, streaming solutions, Distinct Virtual Machine in Standby).

Distinct Datacenter portfolio includes brands like: Tarom, Ringier Romania, Libertatea.ro and Radio 21, Europa FM. EvZ.ro, Capital, Banca Romaneasca, Timisoreana or Ursus.